CROSSROADS OF THE WORLD
Outdoor, Event Activation, B2B
How do you increase corporate awareness with a global audience with a single spectacular billboard located in one market? Times Square…a location that attracts 305,000 visitors each day from around the world, brings over 1 million people to celebrate New Year’s Eve, and draws a global audience of 1 billion people on broadcast and webcast each year. For the last five years the Toshiba LED signs on top of One Times Square have exemplified the global presence and strength of the Toshiba brand.