REINVIGORATION A 100YR OLD BRAND
Print, Outdoor, Online, Collateral, Ecommerce Webmastering, Photography, Site Development, Retail Design
The J. Press challenge: respect a 100+ year heritage while remaining relevant to a contemporary consumer. We looked across the entire range of touch points and got to work, re-energizing their mail-order, and migrating those customers to a refreshed e-commerce site. When it came time to launch a new flagship store, we designed the visual system, including store design and merchandising. Now, in the 10th year of our relationship, we’ve helped them launch York St., a younger, more fashion-forward take on classic American style.